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Seven Ways To Track ROI For Influencer Marketing

Social influencers are one of the most effective marketing tools a brand can leverage to promote awareness and customer loyalty. In fact, the majority (92%) of consumers trust an influencer more than a traditional advertisement. While it's easy to see how this modernized word-of-mouth marketing tactic can increase the...

Instagram star isn’t what she seems. But brands are buying in

Like many social media infuencers, "Lil Miquela" posts photos of herself wearing high-end designer clothing with cleverly crafted captions. She wears clothes from companies like Proenza Schouler, Coach and Balenciaga, and recommends hair products from OUAI for "keeping my strands silky smooth." She has more than...

Here’s a look at Instagram’s longform video feature IGTV

Here's a look at Instagram's longform video feature IGTV Facebook wants to take on YouTube, and it’s using Instagram to do it. https://www.youtube.com/watch?v=BqZW_RFVUAw Instagram on Wednesday launched a new longform video feature called Instagram TV(IGTV) that lets users post videos up to 10 minutes in length—in the past, videos...

The Influencer Marketing Community Reacts to Instagram’s Sudden API Changes

Its rate limit was slashed from 5,000 calls per hour to 200, without warning Instagram has become a key pillar of most influencer marketing strategies, but what happens when that pillar starts to crumble without warning because of privacy controversies at its parent company, Facebook? On March 30,...

4 Benefits of an Instagram Business Profile [And How to Switch Over]

Instagram introduced Business Profiles in 2016. Since then many businesses have chosen to switch their Instagram accounts from a personal profile to a business profile. The change seemed inevitable, with Instagram now being owned by Facebook. In many ways, Instagram acts as an extension of Facebook,...

Facebook Is Shutting Down Its API That Marketers Lean on for Research

All brands are shifting over to Audience Insight’s main platform Facebook's Audience Insight scrubs everything from demographics to income data. Getty Images Facebook has long held a tight grip on what data advertisers can and cannot access. Now, it’s pulling some of the reins away from social media...