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Here’s a look at Instagram’s longform video feature IGTV

Here's a look at Instagram's longform video feature IGTV Facebook wants to take on YouTube, and it’s using Instagram to do it. https://www.youtube.com/watch?v=BqZW_RFVUAw Instagram on Wednesday launched a new longform video feature called Instagram TV(IGTV) that lets users post videos up to 10 minutes in length—in the past, videos...

The Influencer Marketing Community Reacts to Instagram’s Sudden API Changes

Its rate limit was slashed from 5,000 calls per hour to 200, without warning Instagram has become a key pillar of most influencer marketing strategies, but what happens when that pillar starts to crumble without warning because of privacy controversies at its parent company, Facebook? On March 30,...

4 Benefits of an Instagram Business Profile [And How to Switch Over]

Instagram introduced Business Profiles in 2016. Since then many businesses have chosen to switch their Instagram accounts from a personal profile to a business profile. The change seemed inevitable, with Instagram now being owned by Facebook. In many ways, Instagram acts as an extension of Facebook,...