What is Sponsorship?

IEG, a well-known publisher in the $57.5 billion sponsorship industry, defines sponsorship as: “a cash and /or in-kind fee paid to a property in return for access for the exploitable commercial potential associated with that property.”

Meaning that it isn’t like philanthropy where you are supporting a cause without any commercial incentive. In fact, it is the exact opposite – “sponsorship is undertaken for the purpose of achieving commercial objectives.”

Why Sponsorship Works

The Halo Effect

When a sponsor seeks a property, they are borrowing your fans, premises, and associating themselves with your values. If your property is the state fair, the sponsor’s brand is associated with a family event. If your property is a sports team, the sponsor receives recognition with the ups and downs of winning and losing. If your property is a cause, the sponsor is telling the market what they care about.

Foster Credibility

Sponsors get to build trust and establish rapport with a property’s fans. The key to success is to align with opportunities and brands that align with the values of the sponsor’s organization.

Build Brand Awareness

A good sponsorship will provide strategic opportunities to showcase a sponsor’s brand before, during, and in some cases, after the event.

Engage with Your Audience

Sponsorship gives brands the ability to have a two-way conversation by increasing a brand’s relevance while networking with customers and prospects.

Our Process is Straightforward

  1. We get to know you and your property. If we were lawyers, we would call it discovery. We learn your history, goals, and review your site, decks, and promotional materials.
  2. We agree upon objectives, uncover insights, and develop the campaign strategy.
  3. We launch the campaign.
  4. We communicate, measure our mutual success, and strive to improve.

Sponsorship Revenue Growth

Full Turn Key Sales Campaigns

Valuation and Research

Pricing Strategies

Prospect Identification

Research and Analysis

Proposal Creation

Sponsorship Cost Reduction

Negotiation of Agreements

Vendor Resources

Contract Management

Implementation Management

Fulfillment Reports

Strategic Sponsorship Services

Digital Strategies

Business Plans and Tactics

Sales Training

Budgets and Forecasting

Investor Resources

Telephone Consultations


NOTE: We are selective in who we choose to work with, we will evaluate the materials you submit to us to determine if we can achieve success within the time frame you need us to operate.


Using the form below, submit the

  1. Who
  2. What
  3. When
  4. Where

about your property or event that you would like to offer Sponsors opportunities to achieve their commercial objectives.

We will be in contact within 7 business days of receipt.